New Market Success Stories
Here are a few examples of new market strategies implemented across various industries and channels. Please contact us to learn more.
Telex Communications
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Technology Manufacturing
OEM Channel
Led mature audio communications manufacturer into new OEM channels for computer audio devices on personal computers. Partnered with Microsoft and Intel to create industry standards adopted by world's largest PC manufacturers. Resulted in the fastest-growing, most profitable division in the company's 60-year history.
Compass Productions
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Specialty Music Products
Major Retail Channel
Led new market expansion of specialty music company into world's largest retailers. Partnered with major record labels and music publishing companies to expand product lines. Resulted in doubling the revenue to become largest specialty music company in North America.
Bluespire Marketing
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Digital Marketing Consulting
Direct Solution Sales
Led transformation of mature custom print publishing company into a new digital marketing consultancy focused on Healthcare and Financial Services markets. Partnered with Salesforce and Google to advance offerings and become the preferred consulting partner for highly regulated industries across North America.
Capella Education Co.
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Online Learning Solutions
Direct Solution Sales
Led new market initiative for accredited online university to develop revenue streams outside of government-backed student loans. Partnered with leading Learning Management System companies and created the first certified, online education solutions approved by the FDA for medical device and equipment industries with global access.