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Sales & Marketing Infrastructure (Step 4)
Building the Sales & Marketing Infrastructure is all about creating sales and marketing capabilities geared for consistent pipeline fill, efficient sales cycles, and simplified selling methods. This lowers dependency on hard-to-find "rainmakers", and the unpredictable feast-or-famine business cycles they bring. Selling and marketing activities align with customer value propositions and strategic business models. Sales cycles are shorter with more accurate production forecasts. Finding new sales talent is easier with shorter onboarding periods and faster paths to productivity.
High Gear Labs builds and integrates the four key components of Sales & Marketing Infrastructure for your organization as enduring capabilities.

Thought Leadership
& Industry Evangelism

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Industry solution education
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Sharing best practices
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Case studies
Sales Enablement
Tools & Methods


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Sales story / sales cycle steps
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Customer journey architecture
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Presentations / collateral / contracts
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CRM platform / sales metrics

Sales & Marketing Team:
Recruit - Train - Incent

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Job descriptions / recruiting strategy
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Sales incentive plan design
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Focused training on market solutions
Demand Generation
Programs & Campaigns


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Fill top of funnel with new opportunities
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Focused strategies on repeatable solutions
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Digital marketing programs / tradeshows
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